ARM HAMMER's concentrated liquid detergents are formulated with less water and smaller packaging, reducing plastic and water used per load. With 35 More Stain fighters per drop ARM HAMMER™ Concentrated Liquid Laundry Detergent requires a smaller dose per load than prior formulas, while still offering the same cleaning power in every wash load today as before. ARM HAMMER™ Sensitive Skin plus Fresh Scent is a liquid detergent specially designed for sensitive skin, and it smells great, too! The advanced dye-free laundry detergent has a light, fresh fragrance designed and clinically tested to be gentle on sensitive skin. This liquid laundry detergent harnesses the pure, freshening power of ARM HAMMER™ Baking Soda to wash away dirt and odours. After each wash, your laundry is left clean and smelling great with a fresh, hypoallergenic scent. This low-suds formula provides a clean rinse and is compatible with both standard washers and today's energy-conscious High-Efficiency (HE) machines Directions: Fill cap to Bar A for medium loads. Use full cap for large or heavily soiled loads.PURE BAKING SODA NATURALLY REMOVES STAINS and brightens clothes in both standard and high efficiency (HE) washers. GENTLE ON SKIN, with a fresh skin-friendly scent. REDUCING OUR ENVIRONMENTAL FOOTPRINT by saving on plastic, water, and fuel all with the deep clean you expect from ARM HAMMER. FREE OF DYES, for Sensitive Skin. SUPER CONCENTRATED WITH 35 MORE STAIN FIGHTERS per drop vs. previous formula.