10 optimised core shades designed to be intermixed providing a limitless palette of bespoke colours with Dual conditioning system to care and protect, with moisturising agents and keratin proteins to help repair from within, giving lasting glossy shine INGREDIENTS Aqua (Purified Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben. May Contain: CI11055, CI12719, CI12245, CI12250, CI44090, CI44045, CI56059, CI15510, CI16230, CI45410, CI42510, CI42000, CI60730, HC Yellow 4, 4-Hydroxypropylamino, 3-Nitrophenol, CI42520, CI10020. DIRECTIONS Apply the semi-permanent color to hair for quick and easy coloring without causing structural damage. LEGAL DISCLAIMER PLEASE NOTE THAT THE PRODUCT IS NOW IN NEW PACKAGING AND THIS IS DIFFERENT FROM THE PICTURE SHOWN BOX CONTAINS * 1 x Fudge Whiter Shade of Pale 150 ml MANUFACTURER CONTACT INFORMATION PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See moreImproves hair quality, soothes the scalp and gives dramatic shine. Neutralises yellow tones in brightened hair. Quick and easy application without structural damage. Helps ease the application. Creative semi-permanent conditioning colour. Fudge paintbox - whiter shade of fade.