About the Manufacturer
In 2022 Al's celebrated the 70th anniversary of its original Al's Goldfish lure. "We are extremely proud and humbled to be owners of a company that is celebrating its platinum anniversary", said owners Jeff & Mandy DeBuigne. "The long-term plan is to bring the brand's name back to global recognition."
Tradition is strong at Al's. The Goldfish lures are still made of solid marine brass, are plated by a jewelry plater and individually hand-painted. All the gold lures are still plated in 22 karat gold, which makes them extremely shiny. They are then finished with top-quality components, so you never have to replace hooks and rings. All of Al's Goldfish products are proudly made in the USA and backed with, "if you're not satisfied, we'll make it right by you".
Al's manufactures other high quality lures, including configurations for ice fishing, saltwater, bottom fishing and accessories like Baiting Needles, Fly Eyelets, Trolling Rigs and Hook Bonnets, the only bonnets made in the USA.