Ideal for all hair types for frequent use, it preserves the water balance of the hair fibre, gently cleansing while restoring shine, moisture and vitality. Its formula cleanses gently and is also suitable for daily use. The HYDRADAY family was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing. The products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas, enriched with essence of vine from the Emilian hills, give the hair shine and elasticity.About the Brand - Alter Ego Italy celebrates the beauty of every type of hair, natural or coloured, with the new EGOLINE range: high-performance and organic treatments that make use of the most innovative formulation technologies to address specific needs of scalp, lengths and colour in keeping with the Beauty Kindness philosophy. CUREGO Line is a Solution for All Specific Length Requirements and Textures - CureEgo was born as a response to new natural beauty standards, as well as new habits and lifestyle needs, which inspired us to create incregly specific, highly innovative and customised solutions. Treatment Objective - The HYDRADAY family was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing. Formula and Benefits - The products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas, enriched with essence of vine from the Emilian hills, give the hair shine and elasticity. Ideal for Daily and Frequent Use - HYDRADAY WHIPPED CREAM HYDRATING MOUSSE Leave-on conditioning mousse with a soft, creamy texture. It moisturises the hair, providing shine and softness.