About the brand - Urban Proof Collection is A range dedicated to PROTECTION. Products formulated with the latest generation and highly performing technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY. Organic and Vegan friendly - Sulfate-free / Paraben-free. Enhanced formula - Thanks to the chelating action of the sugar complex contained in the formula, the product acts as a UVA filter. On the other hand, the active ingredient B-Circadin, extracted from the leaves of Lespedeza capitata left to grow wild in South Korea, balances scalp homeostasis, controls oxidative stress and irritation, detoxifies and resynchronises the hair’s circadian rhythm. Excessive exposure to digital devices can also damage hair and the scalp. In fact, the blue light emitted by electronic devices such as PCs, tablets and smartphones generates free radicals that are a source of oxidative stress and skin ageing. Urban Proof Hair Nectar is a leave-in protective anti-blue light treatment for lengths and ends able to counteract this damage and protect the hair from exposure to sources of digital pollution. Alter Ego Urban Proof Anti-Digital Polution Hair Nectar - Ideal for all hair types and especially in combination with other protective products of the Urban Proof line.