Ideal for all hair types, especially stressed and oily. Urban Proof Shampoo is a detoxifying and purifying charcoal shampoo, designed to counteract the effects of urban pollutants such as heavy metals and fine powders that come into contact with our hair every day, depositing on the fibre. It acts as a purifier, absorbing impurities, excess sebum and smog like a magnet. Hair and scalp are regenerated after the detoxifying treatment. All impurities are removed and the hair is light, shiny and clean for longer. The dark creamy texture formula is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. The anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases hair shine. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp and hair, capturing and absorbing all impurities and preserving the essential elements for healthy hair thanks to its selective action. The formula is free of paraffins and artificial colourings.

About the brand - Urban Proof Collection is A range dedicated to PROTECTION. Products formulated with the latest generation and highly performing technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY. Organic and Vegan friendly - Sulfate-free / Paraben-free / paraffins-free / artificial colouring-free / GMO-free. Enhanced formula - The dark creamy texture formula is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. The anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases hair shine. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp and hair, capturing and absorbing all impurities and preserving the essential elements for healthy hair thanks to its selective action. Alter Ego Urban Proof Charcoal Shampoo - Ideal for all hair types, especially stressed and oily. Urban Proof Shampoo is a detoxifying and purifying charcoal shampoo, designed to counteract the effects of urban pollutants such as heavy metals and fine powders that come into contact with our hair every day, depositing on the fibre. It acts as a purifier, absorbing impurities, excess sebum and smog like a magnet.