What it is:A lightweight, volumizing shampoo that doesn't ​compromise on hydration for instant and all-day touchable volume.​
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine and Medium
Hair Concerns:
- Color-Safe
- Volumizing
Key Benefits:
- Instant, all-day volume*
- Weightless moisture
- Touchable softness
Highlighted Ingredients:
- Caffeine: Energizes limp hair and promotes sebum elimination.​
- Glycerin: Adds and retains moisture into strands.
- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*
Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus.

Clinical Results: In a 7-day consumer study of 32 participants:
- 94% agree that their hair feels touchably soft*
- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*
- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*
Planet Aware
Our selection of brands backed by meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.
*Based on a professional evaluation of 32 subjects.
**Clinically tested when using Big Hit Shampoo + Conditioner together as a system