ARM HAMMER's concentrated liquid detergents are formulated with less water and smaller packaging, reducing plastic and water used per load. With 35 More Stain fighters per drop ARM HAMMER™ Concentrated Liquid Laundry Detergent requires a smaller dose per load than prior formulas, while still offering the same cleaning power in every wash load today as before. This liquid laundry detergent harnesses the pure, freshening power of ARM HAMMER™ Baking Soda. Specially formulated to work in both standard washers and today's energy-conscious High-Efficiency (HE) machines. Directions: Fill cap to Bar A for medium loads. Use full cap for large or heavily soiled loads.PURE BAKING SODA NATURALLY REMOVES STAINS and brightens clothes in both standard and high efficiency (HE) washers. CLEAN FRESH SCENT leaves laundry smelling great while a low-suds formula provides a clean rinse. REDUCING OUR ENVIRONMENTAL FOOTPRINT by saving on plastic, water, and fuel all with the deep clean you expect from ARM HAMMER. PERFORMS BETTER than leading value detergent. SUPER CONCENTRATED WITH 35 MORE STAIN FIGHTERS per drop vs. previous formula.