ARM HAMMER Sensitive Whitening Toothpaste, from the makers of Orajel, provides effective relief in a low-abrasion formula that is gentler on enamel. This gentle formula has 5 potassium nitrate to help reduce painful sensitivity to cold, heat, acids and sweets on contact. A decrease in sensitivity should occur within the first two weeks of regular brushing and improve with continued use. It's low-abrasion and 40 more gentle than a leading sensitive toothpaste. Baking soda in this toothpaste works to gently remove plaque with brushing, while neutralizing breath-odour-causing compounds. Sensitive Whitening Toothpaste also has fluoride cavity protection to aid in the prevention of dental decay. Frosted mint flavour leaves your mouth feeling cool and refreshed. For smiles big and small, ARM HAMMER has a wide range of toothpastes to fit your cleaning, whitening and freshening needs.Baking soda gently whitens teeth, removes plaque and neutralizes bad breath. Fluoride provides protection from cavities and prevention of dental decay. Low-abrasion formula is 40 more gentle than a leading sensitive toothpaste. Decrease in sensitivity should occur within the first two weeks of regular brushing. ARM HAMMER Sensitive Toothpaste helps reduce sensitivity to cold, heat, acids and sweets on contact.