Inspired by the lack of "Good, Really Good"
The lack of broths on grocery store shelves that were good enough to heat and drink was the inspiration behind Good, Really Good Premium Broths.
Years of experience and millions of face-to-face, soup-serving interactions at Zoup! restaurant locations across the country taught us that really good broth – good enough for cooking and for drinking – simply didn't exist on grocery store shelves. This was the inspiration behind Zoup! Good, Really Good Broth, the first-to-market premium broth packaged in recyclable glass jars.
After a solid year of trial and error, and hundreds of taste tests, we achieved our mission of creating a broth line deserving of the "Good, Really Good" designation. Zoup! Good, Really Good Broth is a flavor-first collection of small batch broths. From our chicken and beef bone broths to our savory veggie broth, each features simmered-all-day flavor worthy of sipping, and which home cooks have enthusiastically accepted to elevate their home-cooked meals.
In 2022, we're continuing to leverage our know-how from a history rooted in serving soup to customers year after year with the introduction of Zoup! Good, Really Good premium, heat-and-eat Soups and Culinary Concentrate broth concentrates. Our extremely high standards for delivering exceptional flavor and quality never waiver, and we continue to push the boundaries for what pantry staples can and should taste like. Thanks for joining us on the ride!
