Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, the 1 dentist-recommended toothpaste for kids. Crest Chameleon Toothpaste changes color from blue to pink after 2 minutes, helping them brush up to 2X longer. Crest helps protect kids' teeth as they transition from toddler to adolescence by helping them establish an oral care routine at an early age. Crest toothpaste contains fluoride to promote healthier teeth and fight cavities while making brushing fun with its yummy bubble gum flavor.Fun bubble gum flavor kids love. Fights cavities and promotes a healthier smile with fluoride formula. Changes colors from blue to pink after 2 minutes of brushing. Color-changing formula helps kids brush up to 2X longer. 1 dentist-recommended toothpaste for kids.