What it is:A hydrating and reparative shampoo with a warm, ambery-floral scent that gently cleanses all hair types.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Dryness
Key Benefits:
- Gently cleanses hair and scalp
- Plush, sulfate-free lather
- Smooths frizz and improves detangling
Highlighted Ingredients:
- Fenty Beauty by Rihanna's Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so every day, feel so extra. Replenicore-5's proteins, amino acids, and antioxidants visibly repair split ends and reduce breakage. It's also moisturizing yet lightweight, so all hair types can get rich—not weighed down.
Fragrance Description:Luxe, rich, bright—the scent of a new era. Fenty Beauty's signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.

Clinical Results: In a clinical study with 30 people across all hair types:
- 100% agree this shampoo instantly improves the appearance of hair health
- 100% agree this shampoo enhances natural shine and makes hair feel soft
- 96% agree this shampoo makes hair feel hydrated
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