*Based on a third-party consumer-perception study of 34 women ages of 30 to 65 with hair types 1 to 4c. Subjects maintained their regular wash schedule but substituted shampoo and conditioner products to use for a minimum of four washes over a period of four weeks. Consumer Results: After using shampoo and conditioner together, 91% said their hair looked shiny, 91% said their hair had more body, and 91% said their hair felt nourished.*. Lathering Hair Treatment: This cushiony gel shampoo foams into a beautiful lather to clean and hydrate at once, then rinses out easily for soft, lustrous, strong, healthy-looking hair—every day, every time. Clean Hair Care: Our beauty products are formulated without parabens, petroleum, phthalates, SLS, SLES, PEGs, TEA, DEA, silicones, or artificial dyes or fragrances. And our formulas are not tested on animals. Natural Ingredients: Unlock the (easy) secret for shiny, healthy-looking hair. Gentle enough to use everyday, this natural shampoo contains 11 amino acids to improve hair luster and hair shine. Hydrolyzed pea protein moisturizes, conditions, and smooths. Moisturizing Shampoo: Experience the magic of super clean hair care that delivers incredible shine, body, and texture while eliminating the need for excessive styling products, thanks to our scientifically advanced hair shampoo.