Charlotte Vøhtz’s drive to create truly organic skin care began when her young daughter Alexandra, then just a toddler, was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Alexandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. In fact it only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’. The lack of gentle, natural products on the market spurred Charlotte on to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin. Dedicated to her mission and after years of private product research and development, Green People was founded in 1997. After seeing the misleading claims made by other beauty brands, Charlotte was determined to introduce regulation in an industry where you only need 1% of natural ingredients to call your products ‘natural’.
