When it comes to doing your baby's laundry, using a laundry detergent that's mild enough for babies, while being strong enough to handle stains is an important decision that every parent faces. Ivory Snow fragrance free baby laundry detergent powerfully cleans stains, while being gentle on delicate skin. Ivory Snow fragrance free baby laundry detergent is hypoallergenic for sensitive skin, which means it's perfect for new and developing skin. Ivory Snow fragrance free baby laundry detergent works in all water conditions, which means clothes get clean, even in cold water. For new and seasoned parents, Ivory Snow baby laundry soap answers the call by being gentle enough for babies, yet strong enough for the whole family.WORKS IN ALL WATER CONDITIONS. Cleans well, even in cold water. EVEN MORE CLEANING POWER vs. Ivory Snow Newborn. GENTLE ON DELICATE SKIN. Hypoallergenic for sensitive skin. FRAGRANCE FREE. 0 added chlorine, dyes, or phosphates.