Our story
How we got our start
In 1997, frustrated by flimsy accessories that couldn't hold her thick, curly hair, our founder Laurie Erickson turned a bad hair day into a beautiful idea: hair heroes designed to fit everyone's perfectly imperfect tresses. We're here to help achieve sophisticated, of-the-moment looks for all hair.
What makes our product unique
We travel the globe to source premium, innovative materials, and partner with heritage factories to make quality hair accessories. We pay meticulous attention to craft each piece and offer iconic essentials in bright colors and bold prints – fusing fashion, function, and fun.
Why we love what we do
From day one, we've offered solutions for every hair type. From thick, curly mane to thin, wispy locks, we have the perfect products to make all tresses look the best. We empower you to build the ultimate hair accessories wardrobe because we believe in great hair days for everyone. 
