L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics. Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair. The EverPure Moisture System: For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture. Conditioner For Dry, Color-Treated Hair: This sulfate free conditioner has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; 100 percent Sulfate Free, Paraben Free, No Harsh Salts, Vegan. EverPure Moisture Conditioner with rosemary deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week.