About us
Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the granola bar.
Nearly 50 Years Later, We don't just offer one granola bar. We offer a full line of bars, snacks, and granola available on-the-go to inspire people to connect with nature. Because we don't take the "nature" in our name lightly.
