Vegan & Cruelty Free - Apply and use with confidence knowing that all our PraNaturals products are 100% safe, paraben & cruelty-free, and vegan. Suitable for Vegans and Vegetarians and for use on all skin types. Do a test before using it to check for any reaction. Inspired by nature – The PraNaturals range of facial serums contains natural extracts of soothing Aloe Vera, Witch Hazel and nourishing Jojoba Oil, PraNaturals serums are kind to the skin. Our unique formulations are inspired by the wonder of nature, incorporating natural ingredients to create targeted face care products with proven results. Retinol – Derived from Vitamin A, Retinol is a powerful active ingredient that is known for its anti-ageing properties. With 2.5% Retinol, this PraNaturals serum is specially formulated to target the signs of ageing. This serum will help in reducing fine lines and wrinkles. Retinol also boosts overall skin clarity and uneven skin tone for a brighter, more even complexion. Hyaluronic Acid – Containing 5% Hyaluronic Acid, this PraNaturals serum is specially formulated to intensively hydrate the skin, leaving it feeling plumped, moisturised and healthy. Hyaluronic Acid is a naturally-derived substance that is gentle, yet powerfully effective, with a unique capacity to retain water molecules in the skin and reduce moisture loss throughout the day. Vitamin C – As a natural antioxidant, Vitamin C has a brightening effect on the skin for a radiant and refreshed appearance. This 20% Vitamin C serum helps to keep skin looking healthy and youthful. Expertly blended to give you a formula that produces visible results, minus all the greess or stickiness. Absorbs quickly and doesn’t leave a visible residue on the skin.