Get whiter teeth in 2 weeks* with Tom's of Maine Luminous White – our most advanced whitening toothpaste ever! Luminous White toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with biodegradable or mineral derived ingredients, plus water and contains no artificial flavors, colors or preservatives. *by removing surface stains vs regular fluoride toothpaste

Product packaging may vary. We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's health, education and the environment. Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Bring back the natural beauty of your smile and fight cavities with this fluoride toothpaste. Toms toothpaste is all natural and does not contain any artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. Tom's of Maine Luminous White Toothpaste is a natural whitening toothpaste that gently removes surface stains.