PUREACTIV SOLUTIONS contain pure (naturally-derived) ingredients and actively target your oral care needs. get sensitivity relief whitening all in one toothpaste. the arginine calcium carbonate complex delivers sensitivity relief within 60 seconds. this natural formula provides daily protection for sensitive teeth and safely whitens your teeth, with regular use. now isn't that something to smile about? happy brushing! At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10 of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do. when used as directedTAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colours or flavours and is not tested on animals. Calcium carbonate for advanced stain removal. Arginine calcium carbonate for sensitivity relief. Sensitivity pain relief in 60 seconds advanced whitening action (when used as directed). With regular use, it builds a protective barrier that acts like a seal against sensitivity. WHAT YOU'LL GET: 85mL tubes of Tom's of Maine PureActiv Sensitive Whitening Toothpaste in Calming Mint Flavour.