SOFT FOCUS FOUNDATION
What is it
Makeup Artist Fave. Skin-loving foundation with a radiant glow. Adjustable light to medium coverage.
What does it do for me
Get endless compliments on your skin (not your makeup.) Flawless skin with a truly super-natural finish. Soothes and calms with Frankincense, Myrrh + Lotus. Foundation that acts like skincare.
Available Shades
170S – deepest, neutral undertones
165S – deep, yellow undertones
160S – deep, red undertones
155S – medium deep, yellow undertones
150S – medium deep, red undertones
145S – tan, yellow undertones
140S – tan, red undertones
135S – medium tan, yellow undertones
133S – medium tan, neutral undertones
130S – medium, yellow undertones
125S – medium, neutral yellow undertones
123S – light medium, yellow undertones
120S – light medium, pink undertones
117S – light, yellow undertones
115S – light, neutral undertones
112S – very light, yellow undertones
110S – very light, pink undertones
100S – lightest, pink undertones
090S – lightest, neutral undertones
Elevate Your Makeup
Our plant-powered formulas enhance + nurture your skin while offering high-performance alternatives to conventional makeup. We care for you and the planet with commitments to ingredient purity, health and sustainability.
NO Carbon Black | NO Petroleum or Formaldehyde | NO Thimerosal | NO Propylene Glycol or Retinyl Acetate
✓ Cruelty-Free ✓ Organic ✓ Plant derived ✓ Naturally derived