Results May Vary. Why

Since everyone's hair is different, it can be harder to predict how a color might turn out on unbleached hair, even if that hair is naturally in a blonde range. How unprocessed hair takes color can depend a lot on your hair's natural porosity, but in general unbleached hair tends to be more dense and less absorbent.

Natural base colors may not take pigment as well and you will usually see color fade faster. If your hair is naturally blonde and you don't want to try lightening at all, sticking with colors that are on the darker and more highly pigmented side will still work best to give you the most vibrant and visible results!

How Do I Apply Arctic Fox Hair Colors

Because everyone's hair is different, do the strand test and see color result before full application. We also recommend doing a patch test to confirm you're not allergic.

(1) Shampoo and dry hair thoroughly. Do NOT use conditioner. (2) Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining (optional). (3) Wear protective gloves for application. Pour desired amount into bowl. (4) Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft. (5) Use a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing. (6) Rinse hair in tepid H2O, until the water runs clear. For the first rinse, do not rinse hair while showering!

Want to Achieve the Perfect Hue

Take your lightening game to the next level with Bleach, Please. It can lift hair up to 8 levels (results may vary) and includes 35 Volume developer, premium vegetable-based cream bleach, and latex-free gloves. Our special formulation containing Polycare Split Therapy helps prevent split ends, so we made sure to put that shizz in there!