Our story
How we got our start
In 2014 Dr. Eddie, a practicing pediatrician, decided it was time for children of all ages to have safe and effective products to eliminate the scalp and skin flaking, scaling, and redness associated with seborrheic dermatitis and dandruff. People commonly refer to these symptoms as "cradle cap."
What makes our product unique
After successfully launching our flake fighting medicated product in 2018 we turned to helping soothe Eczema prone skin. We provided one of the first cleansers on the market to comply with pediatric dermatologist recommendations for Eczema cleansers by making it low pH, non-soap, and hypoallergenic.
Why we love what we do
Consumers & pediatricians across the country have applauded us for improving health & well-being with safe and effective products. This is gratifying. Our origin story, starts with scalp flakes, but continues with Eczema prone skin. Examine the grid below to see our dedication to soothing Eczema. 
