It can be used with other shampoos: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your choice of regular shampoo. Depending on your hair care routine, swap out your regular shampoo for our purple shampoo every few washes or once a week. Check out our how-to-use guide to make sure you’re getting all of its benefits. Natural, safe, and gentle on the scalp: Our formula is specifically handmade and crafted to preserve vibrant, true-to-tone hair color using natural ingredients. With the power of natural colors derived from blueberry and blackberry extracts, our shampoo is absolutely safe, free from parabens, and exceptionally gentle on the scalp. Say goodbye to brassiness without compromising the health and strength of your hair. This formula combines these natural violet pigments with other natural ingredients to perfectly balance hair color, ensuring smooth, soft, and healthy-looking hair. It guarantees the ideal cool color toning and delivers hydration to strands while effectively reducing overall brassiness. Our purple shampoo is not a hair dye: But a powerful color-correcting accelerator for natural and color-treated gray and blonde hair. It contains natural violet pigments and works by depositing a violet tint onto your hair to neutralize any yellow, orange, or brassy tones. A faster and more friendly one-step solution: When brassiness, yellow, and orange tones overpower your hair, causing uneven tones, it can greatly impact your hair's appearance. The use of harsh chemicals to alter color can significantly harm your hair. That's why we've gone the extra mile by developing a faster, more effective one-step solution to tackle brassiness. Opt for our reliable purple shampoo that's free from complications, dyes, and tints. Use this shampoo once or twice weekly to complete the job. Address stubborn yellow and orange tones: We understand how challenging it can be to eliminate these pesky brassiness spots while preserving your hair's shine and vibrance. Meet the most friendly solution: a purple shampoo that neutralizes brassiness and leaves your hair with a cool-toned finish. Reach for this purple shampoo when you see yellow tones, using it once a week or every other shampoo, depending on how fast you want to see the results.