| Benefits | Improved formula, ultra-light platinum results with up to 7 levels of lift, works even on dark bases, less hair damage, anti-brass results, ammonia- and paraben-free* *Formulated without adding ammonia and parabens. | Improved formula, customizable highlights with easy cap and hook application, less hair damage, anti-brass results, ammonia- and paraben-free* *Formulated without adding ammonia and parabens. | #1 Hair Color in the USA*. Long-lasting, permanent hair color, 3D Color Gel TechnologyTM, high definition color and shine *Revlon's calculation based on Nielsen Scantrack unit sales data for hair color category last 52 weeks ending 12/26/20. | Clean and vegan nourishing permanent hair color for 100% gray coverage made without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates | 5 minute, multi-use Root Touch up kit seamlessly blends to match your current hair color |
| Results in | 25+ minutes *Please refer to instruction leaflet for guidance on processing time | 25+ minutes *Please refer to instruction leaflet for guidance on processing time | 25+ minutes *Please refer to instruction leaflet for guidance on processing time | 25+ minutes *Please refer to instruction leaflet for guidance on processing time | As little as 5 minutes *Please refer to instruction leaflet for guidance on processing time |
