OUR GOAL is simple: create hair care and skin care products that work, with the highest quality ingredients under a brand name that dictates how we run our business.

Through and through, Bonafide is transparent, honest and everything we do is in "good faith" which is what the latin phrase bona fide means. We wouldn't have it any other way.

From Bonafide, you can expect American Made hair products of the highest quality, consistency and all while maintaining access and affordability. We want anyone and everyone, who is in the pursuit of great hair and feeling good about themselves, to have access to what we create!

That being said, we also see my products as tools for creative expression. We want people to play with their hair, to have fun with their hair, and to achieve whatever look and style they desire. We want them to take on the day knowing their hair and skin is on point because they used Bonafide

Sincerely,

Luis Moreno | Owner

Bonafide Pomade, Inc.