Nourish Your Hair and Scalp: Formulated for the multicultural consumer and their diverse curl patterns, our products are infused with essential nutrients such as biotin, vitamins A, B, C and E, and much more. Premium Ingredients: We promise to give back to our community while delivering premium products not tested on animals, and formulas free from Mineral Oil, Petrolatum, Parabens, Sulfates, and Formaldehydes. Restore and Nourish: Our products are formulated to hydrate, strengthen and revitalize hair and scalp and reduce frizz and breakage, including shampoos and conditioners, detanglers, leave-ins, masks, serums, treatments, oils and more. Potent Formula: Enriched with Kalahari Oil, Oleaster Oil, Mongongo Oil, Baobab Oil, and Biotin, this serum promotes healthier, longer and thicker hair and supports natural hair growth and retention. Repairing Hair Serum: This highly concentrated hair treatment deeply penetrates into all layers of the hair shaft, preventing and repairing cuticle damage and reducing the need to trim while fighting breakage.