In 2010, first-time entrepreneurs Miles and Gina Faust purchased Wee Ones and began to write the next chapter of the company's story. Miles runs the business side of things, while Gina leads the design and marketing efforts at Wee Ones. In 2014, their daughter Allie joined the family business to help develop the in-house capability of printing custom designs on their ribbons, taking creativity at Wee Ones to a whole new level.