8 NEW Crème Toner Shades
Discover your best blonde with new WELLA ColorCharm Permanent Crème Toners. From the makers of the #1 permanent toner in the US,* these 8 new crème toner shades—4 icy blond and 4 pastel blonde tones—let you neutralize brass and perfect your blonde with up to 90% less breakage.** Works on naturally blonde or pre-lightened hair.
*WELLA calculation based on data reported by NielsenIQ's Scantrack Service for Permanent Toner Protection Treatments segment.